From 19 to 20 May, Vrai Sirop de Liège headed to Amsterdam for the PLMA exhibition, the major European trade show for store brands. Two days of networking and ideas.
A must-attend event for the sector
Every year, the PLMA trade fair in Amsterdam brings together players from the food and drink industry from across Europe. For Syruperie Meurens, it is the ideal opportunity to showcase its partnership solutions centred on Vrai Sirop de Liège, to forge links with new retailers and manufacturers, and to gauge the pulse of a rapidly evolving European market.
This year, our team shared its stand with Solufruit, our division dedicated to fruit-based ingredients. A joint presence that clearly illustrates the full breadth of our expertise, from the family-sized jar you know to natural sweetening solutions designed for the food industry. Two sides of the same coin: extracting the best from the fruit.
Two days focused on collaboration
At stand B71 in Hall 5, visitors were able to discover our product ranges and discuss bespoke projects. Madelyne Derivaux and the Solufruit team welcomed partners and onlookers throughout these two days, to talk about taste, quality and international development opportunities, in an atmosphere that was both professional and warm.
These face-to-face meetings fuel our ambition: to showcase a Belgian tradition dating back to 1902 far beyond our borders. Every conversation is an opportunity to highlight what makes syrup strong, namely its simple recipe and carefully selected fruit.
What's next?
The contacts made in Amsterdam open up great prospects for the coming months. We look forward to turning these discussions into reality and continuing to introduce Vrai Sirop de Liège to new European markets. Every trade fair reminds us how much our Belgian tradition sparks curiosity far beyond our borders.
In conclusion
Want to get to know the company behind the blue pot a bit better? Discover our history and expertise, from the orchards of the Pays de Herve to your morning toast. A tradition born in 1902 that continues to travel far beyond Belgium's borders to this day.
