This is a tremendous source of pride: The Vrai Sirop de Liège Squeeze has won the Voted Product of the Year Belgium 2026 award! A wonderful reward for a range designed to make your life easier.
A consumer-voted award
The Product of the Year label is one of the most closely followed accolades in the industry, as it is based on the votes of consumers themselves. Receiving the 2026 title for our Squeeze has a very special meaning therefore: it is you who chose it. A huge thank you for this trust.
This award marks an important milestone for our Squeezes range, the squeeze bottle format that we developed to offer even more practicality, precision and pleasure every day. The syrup is deposited exactly where you want it, in a single movement, without a drop of waste or a knife to wash.
Three flavours, including a brand new one
The Squeeze is now available in three flavours, to accompany all your sweet moments, from a rushed breakfast to an impromptu afternoon snack. Each one faithfully retains the spirit of Vrai Sirop de Liège: fruit, taste and that fruity sweetness that has been our signature for over a century. Three variations on the same authentic pleasure.
- Classic, the iconic apple and pear recipe you know and love.
- Apricot, softer and more tangy, for a sunny touch on your toast.
- Raspberry, our brand-new flavour, rich and tangy, joining our classic favourites.
Designed for everyday life
If the Squeeze bottle appeals, it is because it fits today’s habits. With a simple gesture, it coats a pancake, sweetens a yoghurt, drizzles a spiral over porridge or perks up a vinaigrette, effortlessly and without making a mess. Practical to store and easy to portion, it slips just as easily into a kitchen cupboard as into a bag for the office.
The content itself does not change by an iota: it is still the same Vrai Sirop de Liège, true to its recipe and its fruit. Only the experience evolves, designed to adapt to all times of day and all rhythms of life, from hurried breakfasts to impromptu afternoon teas.
Enhanced visibility
To support this launch, we have the benefit of invaluable media backing from JCDecaux Belgium, which will allow us to significantly boost our presence both on the street and at points of sale. In other words: do not be surprised if you come across our Squeezes just about everywhere over the coming weeks, on billboards as well as in the aisles of your usual shops.
This spotlight comes at just the right time to introduce the Squeeze format to those who don't yet know it, and to present our new Raspberry flavour to as many people as possible. A major campaign for a product that you yourselves have crowned, that is the finest consistency.
And soon, 125 years of tradition
This prize is only a beginning, and we are savouring it as a promise. We look forward to continuing to write this wonderful story with everyone who appreciates the authentic taste of Vrai Sirop de Liège. Especially since the syrup maker will be celebrating its 125th anniversary next year: a highly symbolic milestone for a tradition that has never stopped reinventing itself, generation after generation.
In conclusion
Fancy tasting this year's new product? Discover our entire Squeeze range without delay, featuring three flavours—Classic, Apricot and the sparkling Raspberry—ready to elevate your everyday toast, pancakes and desserts. The format is evolving, but the pleasure remains unchanged: that irreplaceable, authentic taste of Vrai Sirop de Liège that you love so much.
Source: Official article featuring Squeeze as a 2026 award winner in the product category..
